mardi 24 mai 2011

BandZ

The story of those bracelets with funny shapes takes us back 11 years ago, in 2000, in Japan.
In the beginning Japanese researchers were looking for a solution for elastics (those which are used to maintain documents) which break too easily.

In 2002 they found the solution and created the first elastic in silicone, which are unbreakable and whose shape reverts when it is distorted.

The year after, they created these same elastics with funny shapes as animals but the product sold badly.
It was only 2 years ago that the Americans rediscovered this product and diverted its utilization: do you ever wear elastic around your wrist at work?

Millions of American have succumbed to those colored and funny elastics and wear them as bracelets.

As you can see on the photograph, worn around the wrist they are completely distorted and look like nothing but a big mass of colors, a little rainbow on the arm.
But when you remove them, they revert to their initial shape.

They are extremely resistant which makes them impossible to deform.

Brands and shapes have increased and they appeared in France only this year thanks to the brand BandZila.

What is surprising is that not only children wear them but also stars, such as, Sarah Jessica Parker (actress of Sex & the City), Shakira and the singer Katy Perry for instance. 


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