EFX & Power Balance bracelets

Haut: EFX // Bas: Power Balance

On the strength, balance and flexibility bracelets market, there are two competitors: EFX and Power Balance.

These two companies make bracelets in silicone which extol revolutionary virtues. Wearing one of their bracelets should increase one’s sportive performance.

• Strength, balance, flexibility, endurance, what could an athlete ask for more?

About their mechanism: in fact these bracelets should have the virtue of stimulating energetic centres of the body thanks to a hologram which has an influence on the frequencies given out naturally by the body.

• Is it a high technology or a placebo effect?

This type of bracelet is the centre of controversy since its launch last year.

Nevertheless, several athletes wear it and thousands of bracelets have been sold.

According to the Australian Competition and Consumer Commission (ACCC) it would be misleading advertising. That’s why they have asked for companies to remove all texts speaking highly of their virtues which have not been proven scientifically.

In fact, a good marketing strategy has succeeded to lure people who gullibly thought they had found the solution for their lack of performances.

Finally, wearing this bracelet (EFX or Power Balance) only enables for the wearer to feel more self-confident without any energy from the bracelet itself.